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Hau vinh nguyen is an mba student at international university, vietnam national university, ho chi minh city, vietnam and phuong v nguyen is a lecturer at international university, vietnam national university, ho chi minh city, vietnam. Find and compare market research companies in vietnam view detailed company profiles from the best research organizations in vietnam offering research services and which uphold the icc/esomar code. Marketing mix is the set of controllable, tactical marketing tools (product, price, place, and promotion) that the firm blends to produce the response it wants in the target market (kotler and armstrong, 2006. Ho chi minh city college of economics (hce), pti education group, hcmc university of economics , pti education group vietnam industry marketing and advertising.